Privacy and Cookies

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Minimum World, and its staff, are committed to protecting and respecting the privacy of your personal data. This privacy notice explains how your data is collected, used, transferred, and disclosed by us. It applies to data collected when you use our website and when you interact with us through social media, email, phone, or by post. It also applies when you participate in our competitions or events.

Minimum World Ltd (of Unit B, Norfolk House, Sterling Close, Loddon Industrial Estate, Loddon, Norfolk, NR14 6UG) is a leading online dolls’ house retail company, specialising in 1:12 scale miniatures for adult collectors.

Minimum World Ltd is the data controller for the purpose of the UK General Data Protection Regulation (GDPR). We are registered with the Information Commissioner's Office (registration number ZA884675) on the data protection public register.

You have the right to access the information which Minimum World holds about you and your right of access can be exercised in accordance with GDPR. More details on your rights are detail in the YOUR RIGHTS section of this notice.

We take the protection of your personal data seriously and will process your personal data fairly, lawfully, and transparently. This privacy notice describes the personal data we are collecting about you and how it is used.

We will only collect and use your personal data to:

  • fulfil your order(s)
  • fulfil orders made on your behalf (e.g. gift vouchers)
  • keep you up to date with the latest offers and trends
  • keep you up to date with important information about your account
  • give you a better shopping experience
  • help us to make our marketing more relevant to you and your interests
  • improve our services
  • meet our legal responsibilities

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We will do our very best to protect your personal data and we have safeguards and security measures in place to protect your data from being accidentally lost, accessed/used in an unauthorised way, altered, or disclosed. In the unfortunate event of a personal data breach, we will notify you and any applicable regulator where we are legally required to do so.

Where we have given you, or where you have chosen, a password which enables you to access certain parts of our website (such as your account) you are responsible for keeping this password confidential. You are not permitted to share a password with anyone and we recommend you do not save passwords on shared devices/networks.

Our website and social media pages may contain links to and from the websites of our partners, advertisers, affiliates, and other third-party sites. If you follow a link to any of these websites, please note that they will have their own privacy policies and that we do not accept any responsibility or liability for these policies. We encourage you to carefully read the privacy notice of any website you visit before submitting any personal data to them.


We collect the following groups of personal data:

  • Identity Data includes information such as: first name, last name, title, date of birth, personal description, photo, and gender.
  • Contact Data includes information such as: email address, billing address, delivery address, location, country, telephone number, and social media username.
  • Financial Data includes information such as: payment card details and PayPal transaction numbers.
  • Transaction Data includes information such as: details of your purchases and the fulfilment of your orders (such as: order number; subtotal; currency; discounts; number of items; product number; tax etc.); payments to and from you and details of other products and services you have obtained from us, and communication with you in respect of your orders.
  • Technical Data includes information such as: details of the device(s) you use to access our services, your IP address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
  • Profile Data includes information such as: purchases or orders made by you, product and style interests, preferences, feedback, and survey responses.
  • Usage Data includes information such as: how and when you use our website, how you moved around it, what you searched for; website performance statistics, traffic, location, and communication data; loyalty programme activities; and details of any other Minimum World products and services used by you.
  • Marketing and Communications Data includes information such as: your preferences in receiving marketing from us (and our third parties) and your communication preferences.

We also collect, use, and share aggregated, anonymised data such as statistical or demographic data to help improve the service we provide to users of our website. This type of data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we will treat the combined data as personal data which will be used in accordance with this privacy notice.

We will not knowingly collect any data from children or sell products to children. If you are under the age of 18, you are not permitted to use or submit your data to our website or our social media pages.


We may collect personal data about you in the following ways:

  • Direct interactions – you may give us your personal data by filling in forms, entering information online, or by corresponding with us by post, phone, email, telephone, or otherwise. This includes personal data you provide, for example, when you:
    • Create an account or purchase products on our website;
    • Subscribe to our newsletter, social media sites, or create wish lists;
    • Enter a competition;
    • Join the Minimum World loyalty programme;
    • Complete a voluntary market research survey;
    • Contact us with a query or to report a problem (by phone, email, social media, or otherwise).
  • Automated technologies or interactions – as you interact with our website, we may automatically collect data about: your equipment; your browsing actions and patterns; and contact information where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies, server logs and other similar technologies.
  • Third parties – we may receive personal data about you from various third parties, including:
    • Data from another individual, such as when they purchase a gift for you through our website;
    • Data from third parties, including analytics providers such as Google;
    • Data from affiliate networks through whom you have accessed our website;
    • Data from social media platforms when you interact with us on our social media pages;
    • Data from third parties (including law enforcement agencies) for the purposes of fraud prevention and detection;
    • Data from providers of technical, payment and delivery services.


We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.

Your personal data is collected and used by us to when we have your consent to do (such as “opting-in” to our marketing emails), or because it is necessary for activities such as: processing your order; complying with our legal obligations; or in the pursuit of our legitimate interests (including those listed below):

  • to create an account and register you as a new customer;
  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • to protect our business and our customers from fraud and other illegal activities;
  • as part of our efforts to keep our website safe and secure;
  • to comply with our contractual or legal obligations to share data with law enforcement;
  • to notify you about changes to our service;
  • to respond to your queries/complaints;
  • to provide you with tracking information so that you can follow your order;
  • to allow you to participate in interactive features on our website;
  • for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve our products and to ensure that our website is presented in the most effective manner for you and for your device;
  • to provide you with information about the goods and services we offer;
  • to make suggestions and recommendations to users of our website about goods or services that may be of interest to them;
  • to send you email notifications when you place a product in your basket and you abandon your browsing before completing your checkout;
  • to send you an email after you have received your goods from us, inviting you to review the product purchased.

to send you an email after you have received your goods from us, inviting you to review the product purchased.

We will hold on to your information for as long as you continue to be a Minimum World customer and for as long as we are required to keep it to ensure we meet our legal requirements. If you no longer wish to be a customer, you can contact us and request that we close your account. However, please note that we do have a legal requirement to keep some of your personal data, even after you have asked us to delete it. We will only keep what we absolutely need to ensure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.

If you have any questions about how we use or store any of your personal data, please contact us.


We may send you marketing communications and promotional offers:

  • by email if you have signed up for email newsletters;
  • in the parcel containing your order when you make a purchase with us;
  • if you have provided us with your details when you entered a competition and you have consented to receiving such marketing (in accordance with your preferences, as explained below).

We may use your data to form a view on what we think you may like, or what may be of interest to you, and to send you details of products and offers which may be relevant for you. We will ask you for your preferences in relation to receiving marketing communications. You will always have full control of your email marketing preferences and if you do not wish to continue receiving marketing information from us (or any third party, if applicable) at any time:

  • you can unsubscribe or ‘opt-out’ by using the unsubscribe button and following the link included in the footer of any marketing email; or
  • account holders may withdraw their consent by simply logging into your account on our website and editing your ‘Contact Preferences’.

We will process all opt-out requests as soon as possible, but please note that due it may take a few days for any opt-out requests to be implemented.

From time to time, we may also include with your order: inserts advertising other Minimum World goods/services; or offers from other third-party companies that you may be interested in.

We use online advertising to keep you aware of what we’re up to and to help you find our products. Like many companies, we may target Minimum World banners and ads to you when you use other websites and apps, based on your data. We use a range of analytics and targeted advertising tools to display relevant website content on our website and online advertisements on other websites and apps to you, deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided. For example, we use tools such as Google Analytics to target and improve our marketing campaigns, marketing strategies and website content. To opt out of targeted advertising you will need to disable your ‘cookies’ in your browser settings or opt out of the relevant third-party settings. If you would like any further information about the data collected by these third parties or the way in which the data is used, please contact us.


Our website may include links to and from the websites of our partner networks, social media pages, or other relevant third-parties. If you follow a link to any of these websites, please note that they will have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to their websites.


We may disclose and share your personal data as set out below:

  • where you have consented for us to do so. For example, if you have consented to receive marketing materials from third parties;
  • to business partners, suppliers, sub-contractors and other third parties that we use in connection with the running of our business for the purposes of fulfilling our contract with you, such as:
    • third party service providers that we engage to provide IT systems and software, and to host our website;
    • third party payment processing services (including Opayo, Paypal, Barclays Bank PLC, and American Express);
    • third-party service providers that we engage to provide marketing and advertising services;
    • third party service providers that we engage to deliver goods you have ordered and to manage any returns;
    • third party service providers that we engage to send emails and postal mail on our behalf;
    • analytics and search engine providers that assist us in the improvement and optimisation of our website;
    • affiliate networks through whom you have accessed our website;
  • to any third party to whom we may choose to sell, transfer, acquire, or merge parts of our business or our assets.
  • to protect our business and customers from fraud and theft, we may share personal data that is required to make identity checks with third parties (such as law enforcement agencies) for the purposes of fraud prevention and detection. Please note that these third parties may retain a record of the information that we provide to them for this purpose;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation;
  • to our professional advisers including lawyers, accountants, and insurers.

The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for Minimum World or one of our suppliers. Such processing may, for example, be required in order to fulfil your order, process your payment details, or provide support services.


You have several rights under data privacy legislation. This includes, under certain circumstances, the right to:

  • request access to your personal data
  • request correction of your personal data
  • request erasure of your personal data
  • request restriction of processing of your personal data
  • request the transfer of your personal data
  • object to processing of your personal data
  • request human intervention for automated decision making

If you wish to exercise any of these rights, please contact us. We will try to respond to all legitimate requests within one month. You may lodge an access request for free but, depending upon the personal information or actions you request from us, we may impose a charge to recover administrative costs associated with what you have requested. We will notify you of any such charge upon receiving your access request and confirm whether you wish to proceed and pay such charge. We may need to request specific information from you to help us confirm your identity and ensure your right to exercise any of the above rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

If you have any concerns or complaints regarding the way in which we process your data, please contact us.

You also have the right to make a complaint to the ICO (the data protection regulator in the UK). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance.


Our website uses cookies to distinguish you from other users of our website and to keep track of your visits. Cookies help us to provide you with the very best experience when you browse our website, and they also help us to make our advertising relevant to you and your interests.

A cookie is a small information file that is sent to your computer, mobile, or other device when you visit a website and it will recognise your device on future visits. These types of files do several different jobs, such as: remembering your preferences and chosen items; improving your site experience; trying to ensure that the adverts or offers you see online are more relevant to you.

Our website uses the following types of cookies:

  • Necessary: Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
  • Functional: Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
  • Performance: Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
  • Other: Other uncategorised cookies are those that are being analyzed and have not been classified into a category as yet.

Please find details of the cookies our website uses (and why we use them) in the list below.


Cookie Domain Type Description Duration
PHPSESSID Necessary This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. 1 hour
mage-cache-sessid Necessary Magento 2 sets this cookie to store the user's session cache. 1 hour
recently_viewed_product Necessary Magento 2 set this cookie to store product IDs of recently viewed products for easy navigation. 1 hour
recently_viewed_product_previous Necessary Magento 2 set this cookie to stores product IDs of recently viewed products for easy navigation. 1 hour
recently_compared_product Necessary Magento 2 set this cookie to store information on recently compared products. 1 hour
recently_compared_product_previous Necessary Magento 2 set this cookie to store information on recently compared products. 1 hour
product_data_storage Necessary Magento 2 set this cookie to store product information 1 hour
mage-messages Functional This cookie is set by the provider Magento. This cookie is used to track error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper. 1 hour
_gcl_au Analytics Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. 3 months
CLID Analytics Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. 1 year
_gid Analytics Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. 1 day
_gat_UA-442759-1 Analytics A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. 1 minute
_ga_69MFG7G7TP Analytics This cookie is installed by Google Analytics. 2 years
_ga Analytics The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. 2 years
_clck Analytics Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. 1 year
_clsk Analytics Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording. 1 day
store Performance This cookie is used to track the specific store view or the locale selected by the shopper. 1 year
form_key Performance This cookie is used to track the form submissions and for facilitating content caching on browser to make pages load faster. 1 day
_uetsid Performance Bing Ads sets this cookie to engage with a user that has previously visited the website. 1 day
_uetvid Performance Bing Ads sets this cookie to engage with a user that has previously visited the website. 1 year 24 days
mage-cache-storage Performance This cookie is set by Magento. This cookie is used for caching content on the browser to make pages load faster. 1 hour
mage-cache-storage-section-invalidation Performance This cookie is set by Magento. This cookie is used for caching content on the browser to make pages load faster. 1 hour
test_cookie Advertisement The test_cookie is set by and is used to determine if the user's browser supports cookies. 15 minutes
IDE Advertisement Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. 1 year 24 days
_fbp Advertisement This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. 3 months
MUID Advertisement Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. 1 year 24 days
section_data_ids Others This cookie is set by the provider Magento. This cookie is used store customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc. 1 hour

Whether or not you allow us to use cookies is up to you. However, if you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. You can change the settings on your browser to clear saved cookies, to prevent cookies being stored on your device, or to alert you when websites set or access cookies. These options and how to set them vary depending on browser you use. You can find more information about cookies and how to disable them at:


We may make changes to our Privacy Policy from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on our website or by some other means of contact such as email, so that you are able to review the changes.


We are happy to answer any questions you may have about your data or about our Privacy Policy.

Please send any queries, comments, or access requests by email to, or by writing to us at the address below:

Minimum World Ltd
Unit B, Norfolk House
Sterling Close
Loddon Industrial Estate
Loddon, Norfolk
NR14 6UG

This privacy notice was last updated on 21st April 2022

Minimum World Ltd | Company Number 4508799 | UK VAT Number 847 1228 25